It must be true because when you read every SEO article it says this happens.
So who are “they” and by what authority can “they” say that.
Anybody. So tongue in cheek.
Let’s look into all of this.
Trying to get some authority to grab onto, I checked in with Google’s’ Webmaster tools.
For those of you that haven’t used this site you have to create account or already have a Google Account to get in.
Page Rank is partly determined by how many links, internal links and back links travel to, in and from your website. It is part of the 200 different factors which influence how the Google’s search will show your website. To find out the PageRank of your website do a Google search “Google: Pagerank”…then type in the website address you are interested in, in the widow that opens up for you. Don’t fuss, it is usually “0″. The scale is 1 to 10. Wikipedia is 9/10…Yikes.
Have you ever visited a website and all you see on the web pages are links. That is called a link farm and they don’t generally get shown on a search unless they happen to have a keyword exactly like what was posted to the search box. I don’t see the sense to that and it is as much work as simply using content to get a Page Rank.
Link Exchanges were the vogue for a few years and they worked then but now the Search Engines ignore the links from these places. It is easy for their bots to determine where your links come from. Search Engines will ignore website that have been determined to use these services.
You also have to be careful not to link to gambling or porno websites, either directly or indirectly. If you share a server with a Webhost you have to check what other websites are also sharing that server. If there are unsavory wrong ones present all the websites on that server are flagged. Ask your Webhost for this information.
The other thing with links is not to include too many of them to quickly in your website. Rule of Thumb: 8 to 10 links added every month is considered normal, providing they are some how subjectively related to the subject of your website.
To get links to my websites I use a link submitter and submit my websites to the various appropriate directories I find. It is slow and tedious work but it seems to work.
I am of the opinion that just relying on links to increase PageRank to a new PageRank is misleading. It is only part of the orchestrated effort with content being at the center of it all.